Brand Marketing

China, Shanghai
Full Time

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The China team is responsible for bringing the best of Supercell to China and Chinese gamers. There is a huge gaming market and a gigantic player base in China, especially when you consider that we’re the smallest team at Supercell! That means that each individual member of the China Team has the opportunity to make an immense impact on how we market and operate our games in the local market.

Our goal is to make Supercell the leading Western mobile gaming company in China. In an ultra-competitive market, this requires an approach that meets and exceeds the expectations of Chinese players, but is still in line with the global vision of Supercell. Every member of the China team is going to be responsible for a lot, and must be religious about quality and challenging conventions at every possible turn! We’re looking for people who are used to driving initiatives forward independently, can multi-task and who are ready to take big, creative risks to help us win.

About the Role

Mobile games and their associated marketing are still “new.” There are no rules to speak of yet – a blank canvas to define what “great” means.  What’s more important: “performance marketing” or “brand marketing?” How should you balance the two? We don’t necessarily subscribe to the way most marketers use any of these terms. We believe in our fantastic games and that they should impact players and the surrounding pop culture for years, and maybe even decades. To achieve that, our games need to connect with and excite people. They need to make players and non-players alike smile at the thought of them.  They need to keep charming those people over and over again, no matter how or where. Then they’ll be great brands. Pretty grandiose ideas, right?

Clash of Clans, Hay Day, Boom Beach and Clash Royal are the best and most beloved games of their kind on the planet. Supercell’s developers continue to work on fantastic new games that we can’t wait to share with players. Meanwhile, our marketing team has shaped and re-shaped what it means to market mobile games, through fantastic creative and rule-breaking media execution.

Our brand marketing team has set the standard for how to create a meaningful (and fun, quirky, odd) brand for a free-to-play mobile game featuring Barbarians or Chickens or island-hopping Riflemen or Knights. Keeping that standard up means having vision for what’s next, what’s never been done before, and what’s just right to keep our games as celebrated as they deserve to be.

We are currently looking for a Senior Brand Marketing Professional to build out and execute our overall brand marketing strategy in China. We believe this role is exciting because we want our games to touch the very heart of our players and to create a long-lasting, distinctive voice and image with them that defies time. As the largest gaming market in the world, and the fastest growing, we believe China and this role represents huge opportunities for an individual who is not afraid of creative challenges and who is willing to think big. In one of the most competitive global markets, we pride ourselves on the level of thoughtfulness, quality and craftsmanship put into every aspect of our work. This is what differentiates us in the China market. Be it the games themselves, or how we communicate them to the rest of the world – we enjoy doing the kind of work that is big, impactful and never been done before.

All of this is way easier said than done. It takes vision, commitment, and super talented (and slightly crazy) people who will pursue only the very best work possible. If that sounds like you (including the “slightly crazy” part), then we welcome you to apply.

Requirements

  • Play a key role in defining what brand marketing is, and help shape the standard for our mobile games marketing in China, in partnership with Supercell’s game teams in Helsinki and with Supercell’s creative agency partners
  • Working closely together with Supercell’s game teams & artists in Helsinki and our marketing teams in San Francisco and Asia to craft each game’s brand positioning and overall creative strategy in China
  • Develop and devise integrated campaigns for each game in partnership with other marketing team members, across media channels, and community functions in China
  • Build our creative platform and marketing messages
  • Drive creative development across TV, online/mobile, outdoor, and other formats as applicable in partnership with the marketing art team and game teams. Ensure all Supercell marketing lives up to the quality-bar set by the games themselves and the expectations of our passionate, dedicated players
  • Measure campaign and brand performance with external research partners and Supercell’s data(mad) scientists
  • Manage relationships with creative agencies and advertising partners, including mobile advertising networks, social networks, online, print, outdoor advertisement, TV and other partnerships
Experience

  • 7+ years of experience creating and marketing revered brands (games or not) – must know how to go “big”
  • A strong understanding of China’s unique mobile gaming market and what it takes to create highly creative, memorable brands that help Supercell’s games standout
  • Proven track record in building brands and rapidly growing companies
  • Experience managing creative development and media planning/buying partners, from briefing through execution
  • Experience in traditional media and brand marketing, required; experience in performance marketing, and how the two integrate, a big plus
  • Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving
  • Ability to tame multiple projects across media channels, networks and platforms
  • Comfortable working without all the answers and love doing what’s never been done before
  • Excellent English language communication skills, both oral and written
  • Passion for games, the developers who make them, and the players that love them is non-negotiable
  • Marketing-related education preferred
Why you will love it here

  • A first-row view into one of the currently most successful game companies in the world
  • Opportunity to work with an extremely talented and experienced team; our China team is small and you will have independence and a lack of bureaucracy that clears the way for you to do the best work possible
  • Easy-going, enthusiastic, open and at the same time a very results-driven culture
  • Regular trips to Supercell’s offices in Helsinki, San Francisco, Seoul and Tokyo
  • Competitive salary and industry leading benefits
  • Smartphone, tablet, laptop/workstation of your own choice
  • Awesome colleagues
About Supercell

Supercell aims to create games that millions of people will play for years or decades to come. We believe the best people make the best games, and that’s who we’re looking for. If you love games and are passionate about playing and crafting them, and you’re looking for a job that provides you ownership and independence, you’re in the right place.

Supercell isn’t an entertainment company, it isn’t a start-up, and it isn’t just any game company. Our focus sets us apart. Focus means saying no a lot. To release four games, we have killed fourteen. We’ve shut down marketing campaigns because they weren’t perfect for our players, and we’ve scrapped a ton of game features that were simply too niche.

We also believe that focus means staying small. We hire only the most passionate doers and arm them with the trust and support to make the biggest impact possible. As part of a small, independent team at Supercell, you’ll be free to dream and succeed (and sometimes fail) big!