Fan Content Policy

Last updated: December 19th, 2016

We love our Community and think it’s amazing what players can and want to do around Supercell’s brands! Even a Barbarian would understand that a lot of players just want to use the Supercell Assets (see below) to create cool stuff around the games. We’re really, really excited about that. However, at times people go too far and try to convince the community that their products, services, sites or videos are connected with, endorsed or produced by Supercell. There are people out there who do this deliberately in order to take advantage of the Community and the efforts of the Supercell game teams. This can lead to players believing in information, buying stuff or even providing personal information on the basis of that content being official. This makes us very unhappy.

This Fan Content Policy governs your use of Supercell Oy’s (“Supercell”) copyrights and trademarks from Clash of Clans, Clash Royale, Hay Day and Boom Beach, including any related fan kits provided by us (“Supercell Assets”) for Fan Content purposes. We will not give warnings for violations of this Policy.


Fan Content Purposes only. When we talk about Fan Content purposes, we mean this: Your use of Supercell Assets in Fan Content must be limited to displaying, identifying and discussing only Supercell’s products as permitted by this Policy. You cannot create new products or content based on Supercell Assets, such as games based on the Supercell game characters. Not even if they were free. Permitted Fan Content normally includes for example non-commercial fan-generated online guides and guide apps, fan meetups, fan pages and gameplay videos as long as they follow this Policy.

Be non-commercial. You are not permitted to charge a fee of any kind (including in-app functionalities) from customers or visitors to your Fan Content, unless this has expressly been approved by Supercell. You may, however, generally monetize your Fan Content by using advertisements. If you use ads, they must comply with all applicable laws, rules, regulations and developer policies.

Respect Supercell’s brand. You cannot create the impression that Supercell is a sponsor or creator of or otherwise endorses your Fan Content. You also cannot create any materials from the Supercell Assets that are similar to Supercell's logos, trademarks or other elements of Supercell’s products and services. You can’t modify Supercell Assets without our express permission.

Keep it online. You are not permitted to manufacture or distribute (for free or otherwise) physical items such as T-shirts that bear any Supercell Assets or other Supercell intellectual property without a separate, express written agreement between you and Supercell.

No novels, theatricals or the like. You are not permitted to write, produce or create any novels, theatrical productions or other adaptations that include Supercell’s intellectual property without our express written permission.

Insert disclaimers. Do include the following notice (or a substantially similar unofficiality notice) in a font legible to end users of the Fan Content in connection with your use of Supercell Assets: "This content is not affiliated with, endorsed, sponsored, or specifically approved by Supercell and Supercell is not responsible for it. For more information see Supercell’s Fan Content Policy:"

No domains or the like. You can’t register domain names, social media accounts or related addresses for your Fan Content which include Supercell’s trademarks (such as SUPERCELL, CLASH ROYALE, CLASH OF CLANS, HAY DAY or BOOM BEACH) without a separate written agreement with us.

No bad stuff. The Supercell Assets may not be used on or in connection with any Fan Content that (i) promotes hacks or cheats, sexually suggestive materials, violence, discrimination or illegal activities, (ii) promotes other game companies, alcohol, tobacco, drugs, pornography, weapons, gambling, or companies or services that act contrary to Supercell’s interests, (iii) makes disparaging, libelous or dishonest statements about Supercell and/or its products, employees and agents, (iv) makes clearly false promises, like click-baits or in other ways presents misleading materials or (v) contains other objectionable content.


If you are looking to organise a fan meetup, we consi­­­der it ”Fan Content” under this Policy. Although we are super excited about unofficial fan meetups, there are a few rules we want you to keep in mind when you organise them.

As with all Fan Content, you are responsible for ensuring that you comply with local laws and regulations. We do not take responsibility for fan meetups and you must make this clear for anyone attending or otherwise being involved with the fan meetup. You are solely responsible for everything related to the fan meetup and your compliance with this Policy.

Please make sure that you have informed the relevant authorities of the fan meetup and that you have sufficient permissions to organise it from authorities, venue owners and other involved parties.

See also our Community Tournament Guidelines.


Developer policies and agreements. Respecting the rules of the platform or channel you choose to share your Fan Content on is very important to Supercell. You must always follow applicable developer policies and agreements in force from time to time.

Our use of your Fan Content. We may from time to time use your Fan Content without compensation in a manner we consider reasonable, for example by reposting it in our online channels or otherwise using it in our marketing activities.

Unpublished information and feedback. If you receive information from us regarding not-yet-published content, you need to keep that information to yourself and not disclose it to anyone else. Also, if you give us any kind of feedback, information or suggestions regarding our games or otherwise, you understand that we can use it without further compensation or other obligations to you.

We reserve the right to determine what type of Fan Content we are OK with and may revoke the limited use license in this Policy at any time and for any reason.

This Policy is part of the Supercell Terms of Service, and we may modify them at any time. When using Supercell Assets for Fan Content purposes, your use is subject to the Supercell Terms of Service (including any warranty disclaimers and limitations of liability). In the event a term of this Policy conflicts with a term of the Terms of Service, this Policy takes precedence with respect to any issues related to Fan Content.