It is often easier to see the "what" than to understand the "why". At Supercell we are passionate about our players and games, so we are committed to building the best mobile games for as many players as possible. This means we are dedicated to understanding not just what makes a game great, but also why. A game that is beloved, iconic, and stands the test of time.
Supercell is looking for an experienced market researcher to drive the 'what' and 'why' insights that will fuel growth for our existing and future games into the next decade.
At Supercell, you'll be working with iconic games like Clash of Clans, Clash Royale, Brawl Stars, Boom Beach and Hay Day. You will also fuel the insights that will help our new game teams launch the next global hit game, all this at one of the world's most respected gaming companies.
The Consumer & Market Research Lead role will lead player (consumer) and market research for existing and new games. You will work closely with game and marketing teams to understand their needs, build research roadmaps, recommend methodology, partner with external vendors to conduct research, and extract insights form the work to inform decisions.
The work will include player, market and industry based research to gain insights on:
Player segmentations and motivations
Concept testing and product-to-market fit for new games
Market segmentation, targeting, and positioning
Brand/IP awareness and attribute tracking
Marketing campaign measurements
Industry and market trends and opportunities
Blue ocean opportunity exploration
This role will be critical in building a research foundation and discipline for Supercell that can be fast, nimble, and scale to support all games. You will become the subject matter expert on consumer and market research for Supercell.
Be the thought leader and own the full discipline of consumer, market, and industry research (design, analyze, synthesize, distribute insights)
Build the consumer & market research function for Supercell from the ground up
Collaborate with game teams, product research, data science, and marketing to identify, structure, and prioritize high priority business, game, and marketing questions to be addressed through research
Build and recommend appropriate research roadmap, methodology, and execute with partners to arrive at needed insights to drive decision making
Lead and manage the work of external research partners (e.g. user testing, surveys, and ethnographies)
Synthesize key learnings of complex quantitative and qualitative problems into concise, actionable insights for game and marketing teams
Manage and share insights effectively to all the right stakeholders across the company
Ensure knowledge sharing and retention of all key learnings
Own monthly insights shared out on mobile games market, players and other key categories
Travel to Helsinki and regional offices to connect with game and marketing teams. Expect up to 25% travel
10+ years of experience in consumer and market research
Experience in leading a research team
Expert in research methodologies, survey design, sampling distribution, analysis and reporting, etc.
Expert in crafting research findings into easily understood narratives and actionable insights
Extensive knowledge of research partners in the industry
Highly experienced in cross-functional team collaboration
Proficient in statistical analysis
Ability to design survey and program surveys a plus
Knowledge of Qualtrics platform a plus
Pragmatic approach to problem solving
Passion for games and experience in mobile video games
Compensation and Benefits
While the salary range based on your background, skills, and experience for this position is $175k – $225k, your financial compensation model also consists of an annual bonus, RSU equity, and 401k. Luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work – to call this the best experience in your professional life. We want you to fully enjoy your time here, so we structure our compensation and benefits to serve this purpose. We start with perceiving you as a human being, not a resource. Read More
We’re looking forward to hearing from you. It’s always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.