Manager, Consumer Products Licensing

Supercell’s games have been downloaded billions of times and are actively enjoyed by hundreds of millions of monthly players worldwide. To aid in our company mission of having our games played by as many people as possible and remembered forever, we want to build durable, global franchises that can stand toe-to-toe with the most widely and deeply beloved franchises in the world.

We are seeking an experienced Manager, Consumer Products Licensing who can shepard strategic partnerships, while developing and executing successful, integrated launches across Supercell’s portfolio of gaming IP. This role requires a strong foundation in account management, knowledge of the licensing business, and experience in marketing product launches to elevate Supercell’s brands through innovative consumer products programs, brand collaborations and promotional partnerships.

Responsibilities: 

Account Management

• Act as point of contact for consumer product licensees, brand collaborators, and promotional partners, ensuring they are aligned with our IP strategies and brand objectives and have the necessary information to develop successful programs.
• Manage and grow high-value partnerships, conducting regular status and strategy meetings to explore growth opportunities and drive successful consumer product launches.
• Work closely with our licensing agent(s) to ensure licensees have the necessary information and upcoming plans for our IP and games, the development of launch plans, and on-going marketing support.

Strategic Execution

• Collaborate cross-functionally with Marketing, Legal, Comms, Finance, and Game Teams to develop, approve, and launch licensed consumer products and partnerships that enhance the Supercell brand.
• Produce compelling presentations, pitch materials, and strategic updates to support partner engagement, monitor competitive performance, and seize new opportunities in the consumer products space.
• Produce competitive analyses to better help evaluate opportunities.

Brand & Marketing

• Partner closely with internal and external marketing teams to create integrated brand campaigns that maximize the visibility and reach of consumer products across Supercell’s IP.
• Support marketing activations and retail strategies, providing insights into consumer product trends and collaborating on campaign strategies to drive customer engagement and product success.
• Craft brand pitches, sales sheets, and one-sheets that showcase the value of Supercell’s IP, engaging both partners and end consumers.

Internal Collaboration

• Utilize Supercell’s licensing management platform to track partner pitches, manage pipeline data, and ensure all records are up-to-date.
• Oversee and coordinate financial and legal documentation, ensuring contracts, payments, and budget tracking are accurately processed and meet internal standards.
• Participate in planning and execution for Tradeshows, Partner Summits, and other industry and Supercell events.
• Process unsolicited pitches and maintain pipeline trackers.

Requirements:

• Experience: 8+ years in licensing with a focus on consumer products, ideally within gaming, entertainment, or related sectors.
• Consumer Products Expertise: Strong knowledge of the consumer products industry, with proven experience developing and launching entertainment character-based licensed products.
• Account Management: Demonstrated ability to cultivate and maintain high-value relationships in the licensing space.
• Licensing Business Savvy: Deep understanding of licensing models, contract negotiation, and the consumer product lifecycle.
• Marketing Knowledge: Familiarity with brand management and marketing principles to support effective campaigns and brand activations.
• Communication Skills: Excellent written and verbal communication skills for presenting ideas and building alignment.
• Project Management: Strong organizational skills to manage multiple projects effectively. A proactive doer, who is unafraid to roll up their sleeves
• Tech Proficiency: Proficient in Microsoft Office Suite; experience with licensing management platforms is a plus.
• Hybrid Role: Must be willing to work in our Manhattan Beach office minimum 2 days per week

Benefits and Compensation
While the salary range based on your background, skills, and experience for this position is $125,000 – $187,000, your financial compensation model also consists of an annual bonus, RSU equity, and 401k.
However, luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.
We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource. Read More

About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Los Angeles, Seoul and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters.
To make six games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed. Read More

You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.
We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it. Read More

This position is in Los Angeles, but you're not?
Luckily, moving to Los Angeles is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to ensure the process is as smooth as possible for you, your family and whoever and whatever you bring along. In addition to cats and dogs, we've even relocated a horse. Read More

Not sure if you should apply? 
Do it! You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn about any specific accommodations you might require to fully engage in our recruitment process.

And here's a video about what we do. (Best enjoyed with salmiakki and rye bread)