Finland, Helsinki
fulltime

Senior Product Marketing Manager

Supercell is looking for a seasoned leader that has extensive experience in marketing, thrives in a multifunctional and uber collaborative environment, and is obsessed with providing the best player experience possible. The Senior Product Marketing Manager will be a part of a live game team (Clash of Clans, Clash Royale, Brawl Stars), and will make sure that we have a strong marketing vision for the game in order to provide memorable experiences that last forever for our players. From marketing strategy to in-game communication execution, this person loves to think strategically while getting their hands dirty. They have exceptional communication and project management skills to bring together all of the marketing stakeholders such as brand strategists, creative producers, community managers, media buyers, marketing analysts, and game developers.

Let us know if you think you are who we are looking for!

Responsibilities

  • Build a clear marketing vision and strategy for one of our live games (Clash of Clans, Clash Royale, Brawl Stars), designed around the game lifecycle, product roadmap, and live operations.

  • Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders and teams, such as Performance Marketing, Brand Marketing, Creative Production, Community, esports, Regional/Local activation, and etc.

  • Drive and facilitate cross functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.

  • Design global marketing Goals and KPIs for all campaigns in close alignment with other marketing stakeholders from Product Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.

  • Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.

  • Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns for constant performance improvement.

  • Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, platform featuring and store optimization (ASO).

  • Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.

  • Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.

Requirements

  • 10+ years of B2C marketing experience preferably in the entertainment, consumer packaged goods, or e-commerce industries.

  • Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross functional environment via hands on goal setting, digital strategy development and integrated campaign planning.

  • Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.

  • Excellent strategic and leadership skills, but willing to get your hands dirty!

  • Exceptional interpersonal communication skills with the ability to influence and passion to collaborate and empower stakeholders across multiple marketing disciplines.

  • Growth mindset with passion for creative problem solving, innovation, and risk taking.

  • Highly analytical, flexible, action and results oriented, while constantly seeking out the best balance between art and science.

  • Passion for games and being obsessed with delivering the best player experience.

  • Located in or willing to relocate to Helsinki



About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released five games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars.
To make five games, we've killed dozens along the way. That's because we're obsessed with quality. Our goal is to make the best games – games that are played by millions, enjoyed for years and remembered forever. To achieve this goal, we create the best possible teams and give them the freedom and independence that are core to our success. Read More

You might love it here...
If you love to think, talk, play and make games, Supercell is the place for you. We're made up of proactive, independent teams with the freedom to do what they think is best for their players, our games and the company at large. We know that it takes more than just independence to make great games, so we also take very good care of our people – providing them with the compensation, work environment and resources they need to succeed. Read More

This position is in Helsinki, but you're not?
Luckily, moving to Helsinki is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to make sure the process is as smooth as possible for you, your family and whoever and whatever you're bringing along. Read More

Interested?
Then just apply here

We’re looking forward to hearing from you. It’s always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.

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