User Acquisition, Marketing
Supercell wants to create games that last for years to come. Every day, an astounding number of people play our games: Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars. This doesn’t happen by accident. Our game development teams work non-stop on evolving our games and keeping players entertained. The marketing team does the same to bring new players into our games and to engage our players on different media and social platforms so they continue to play our games.
Supercell’s Media & Analytics team strives to grow our player base for our new games in creative and innovative ways. Our goal is to market our games in a way that has never been done before. We are just getting started and have a ton of stuff we want to try and learn. If you know your way around media planning, user acquisition, and partner management across a range of channels, keep reading. If you have a personal passion for games and the vision and commitment to plan and execute Supercell’s media buys, then see below and apply!
Work closely with Supercell’s marketing team, creative teams, and game teams to understand the needs for each new game and to create the right user acquisition plan for each game
Structure and launch media campaigns, optimizing towards appropriate goals and KPIs
Devise, execute and analyze tests (creatives, channels, media products, app store)
Structure innovative ways of acquiring new players and never-been-done marketing techniques
Help to identify new media opportunities and to grow existing partnerships
Analyze media effectiveness and ROI, together with Supercell’s Marketing Analytics team, creative teams, and game team Data Scientists
5+ years planning media buying experience, with specific experience buying on mobile user acquisition and advertising channels
Combination of strategic, analytical, and creative skills
Strong organizational and communication skills are a must (both internally and externally)
In-depth understanding of media buying and ad ecosystem, from creative types to media products
Must have strong attention to detail along with the ability to collaborate and interface with both technical and creative colleagues
Passion for games