Marketing Lead, Clash Royale

Supercell is a leading name in the global gaming industry, known for its widely popular mobile games like Clash of Clans, Clash Royale, Brawl Stars, Squad Busters and Hay Day. We strive to create games that are enjoyed for years and played by millions of people around the world. Our success is built on our dedication to our core values of putting players first, being fiercely independent, promoting a culture of creativity, and building a company that puts it’s players first.

We are looking for a seasoned leader who has an extensive experience in marketing, thrives in a multifunctional and uber collaborative environment, and is obsessed with providing the best player experience possible. The Marketing Lead will be a part of the Clash Royale live game team, and will make sure that we have a strong marketing vision for the game in order to provide memorable experiences that last forever for our players.

From marketing strategy to in-game communication execution, this person loves to think strategically while getting their hands dirty. They have exceptional communication and project management skills to bring together all of the marketing stakeholders such as brand strategists, creative producers, community managers, media buyers, marketing analysts, and game developers.

Let us know if you think you are who we are looking for!

Responsibilities

• Build a clear marketing vision and strategy for Clash Royale, designed around the game lifecycle, product roadmap, and live operations.
• Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders and teams, such as Performance Marketing, Brand Marketing, Creative Production, Community, esports, Regional/Local activation, and etc.
• Drive and facilitate cross functional collaboration and build trustworthy connections across Game Development, Game Operations, and other Marketing disciplines.
• Design global marketing Goals and KPIs for all campaigns in close alignment with other marketing stakeholders from Product Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.
• Develop a deep understanding of the game and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.
• Collaborate with Marketing Analytics and Business & Operations stakeholders to analyze campaign performance and apply learnings to inform future marketing campaigns for constant performance improvement.
• Strategize and operationalize player communication inside and outside the game, including (but not limited to) pop-ups, push notifications, platform featuring and store optimization (ASO).
• Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
• Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.

Requirements

• 10+ years of B2C marketing experience preferably in the gaming, entertainment or e-commerce industries.
• Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross functional environment via hands on goal setting, digital strategy development and integrated campaign planning.
• Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.
• Excellent strategic and leadership skills, but willing to get your hands dirty!
• Exceptional interpersonal communication skills with the ability to influence and passion to collaborate and empower stakeholders across multiple marketing disciplines.
• Growth mindset with passion for creative problem solving, innovation, and risk taking.
• Highly analytical, flexible, action and results oriented, while constantly seeking out the best balance between art and science.
• Passion for games and being obsessed with delivering the best player experience.

Benefits and Compensation
However, luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.
We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource. Read More

About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters.
To make six games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed. Read More

You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.
We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it. Read More

This position is in Helsinki, but you're not?
Luckily, moving to Helsinki is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to ensure the process is as smooth as possible for you, your family and whoever and whatever you bring along. In addition to cats and dogs, we've even relocated a horse. Read More

Not sure if you should apply? 
Do it! You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn about any specific accommodations you might require to fully engage in our recruitment process.

And here's a video about what we do. (Best enjoyed with salmiakki and rye bread)