Fan Content Policy

Last updated: October 12th, 2018

We love our Community and think it's amazing what players can and want to do around Supercell's brands! Even a Barbarian would understand that a lot of players just want to use the Supercell Assets (see below) to create cool stuff around the games. We're really, really excited about that. However, at times people go too far and try to convince the community that their products, services, sites or videos are connected with, endorsed or produced by Supercell. There are people out there who do this deliberately in order to take advantage of the Community and the efforts of the Supercell game teams. This can lead to players believing in information, buying stuff or even providing personal information on the basis of that content being official. This makes us very unhappy.

This Fan Content Policy governs your use of Supercell Oy's ("Supercell") copyrights and trademarks from Clash of Clans, Clash Royale, Hay Day, Brawl Stars and Boom Beach, including any related fan kits provided by us ("Supercell Assets") for Fan Content purposes. We will not give warnings for violations of this Policy.


Fan Content Purposes only. When we talk about Fan Content purposes, we mean this: Your use of Supercell Assets in Fan Content must be limited to displaying, identifying and discussing only Supercell's products as permitted by this Policy. You cannot create new products or content based on Supercell Assets, such as games based on the Supercell game characters. Not even if they were free. Permitted Fan Content normally includes for example non-commercial fan-generated online guides and guide apps, fan meetups, fan pages and gameplay videos as long as they follow this Policy.

Be non-commercial. You are not permitted to charge a fee of any kind (including in-app functionalities) from customers or visitors to your Fan Content, unless this has expressly been approved by Supercell. The two exceptions to this rule are monetization of your Fan Content through ads or by donations. If you use ads, they must comply with all applicable laws, rules, regulations and developer policies. If you use donations in connection with the content you create, they must be purely donations in nature and not tied to any special features, IAPs or other benefits of any kind.

Respect Supercell's brand. You cannot create the impression that Supercell is a sponsor or creator of or otherwise endorses your Fan Content. You also cannot create any materials from the Supercell Assets that are similar to Supercell's logos, trademarks or other elements of Supercell's products and services. You can't modify Supercell Assets without our express permission.

Keep it online. You are not permitted to manufacture or distribute (for free or otherwise) physical items such as T-shirts that bear any Supercell Assets or other Supercell intellectual property without a separate, express written agreement between you and Supercell.

No novels, theatricals or the like. You are not permitted to write, produce or create any novels, theatrical productions or other adaptations that include Supercell's intellectual property without our express written permission.

Insert disclaimers. Do include the following notice (or a substantially similar unofficiality notice) in a font legible to end users of the Fan Content in connection with your use of Supercell Assets: "This content is not affiliated with, endorsed, sponsored, or specifically approved by Supercell and Supercell is not responsible for it. For more information see Supercell's Fan Content Policy:"

No domains or the like. You can't register domain names, social media accounts or related addresses for your Fan Content which include Supercell's trademarks (such as SUPERCELL, CLASH ROYALE, CLASH OF CLANS, BRAWL STARS, HAY DAY or BOOM BEACH) without a separate written agreement with us.


Developer policies and agreements. Respecting the rules of the platform or channel you choose to share your Fan Content on is very important to Supercell. You must always follow applicable developer policies and agreements in force from time to time.

Our use of your Fan Content. We may from time to time use, improve or modify your Fan Content without compensation in a manner we consider reasonable, for example by using it in our games, reposting it in our online channels or using it in our marketing activities.

Unpublished information and feedback. If you receive information from us regarding not-yet-published content, you need to keep that information to yourself and not disclose it to anyone else. Also, if you give us any kind of feedback, information or suggestions regarding our games or otherwise, you understand that we can use it without further compensation or other obligations to you.

We reserve the right to determine what type of Fan Content we are OK with and may revoke the limited use license in this Policy at any time and for any reason.

This Policy is part of the Supercell Terms of Service, and we may modify them at any time. When using Supercell Assets for Fan Content purposes, your use is subject to the Supercell Terms of Service (including any warranty disclaimers and limitations of liability). In the event a term of this Policy conflicts with a term of the Terms of Service, this Policy takes precedence with respect to any issues related to Fan Content.