Supercell is looking for a seasoned Marketing leader who thrives in a multifunctional and collaborative environment, and is obsessed with providing the best player experience possible. The Marketing Lead will be a part of the Supercell X team, and will make sure that we have a strong marketing vision for the new services in order to maintain players’ loyalty, safety and retention.
From marketing strategy to in-service communication execution, this person loves to think strategically while getting their hands dirty. They have exceptional communication and project management skills to bring together all of the marketing stakeholders such as brand strategists, creative producers, community managers, media buyers, marketing analysts, and service developers.
Responsibilities
Build a clear marketing vision and strategy for several of our cross game services like Supercell Store and Supercell ID designed around the game lifecycle, product roadmaps, and live operations.
Drive business growth by designing and executing holistic, integrated marketing plans in close collaboration with other marketing stakeholders, Live Game teams and other teams, such as Performance Marketing, Brand Marketing, Creative Production, Community, esports, Regional/Local activation, and etc.
Drive and facilitate cross functional collaboration and build trustworthy connections across live games’ Game Development, Game Operations, and other Marketing disciplines.
Design global marketing Goals and KPIs for all campaigns in close alignment with other marketing stakeholders from Live Games, Product Marketing, Performance Marketing, Brand Marketing, Growth Marketing, Esports, and Community.
Develop a deep understanding of the games and business, incl. existing features, product roadmap, and live operations. Coordinate global marketing efforts and drive alignment with the product and business goals.
Collaborate with Marketing Analytics and Business & Operations stakeholders to analyse campaign performance and apply learnings to inform future marketing campaigns for constant performance improvement.
Strategise and operationalise player communication inside and outside the services, including (but not limited to) CRM, pop-ups, push notifications and store optimisation.
Identify and develop growth levers through marketing via rigorous AB testing, scaling up initiatives that drive meaningful business growth.
Partner closely with the Research and Analytics functions to deepen our understanding of the player journey through player experience research, and help inform our future product and marketing strategy.
Requirements
Extensive B2C marketing experience in the entertainment, consumer packaged goods, or e-commerce industry
Background working with the e-commerce and loyalty
Proven track record of leading multi-million-dollar global marketing communication campaigns in a cross functional environment via hands on goal setting, digital strategy development and integrated campaign planning.
Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of the role of various functions and how they can work together to deliver growth.
Excellent strategic and leadership skills, but willing to get your hands dirty!
Highly analytical, flexible, action and results oriented, while constantly seeking out the best balance between art and science.
Passion for player-supporting services from SSO to DTC and Loyalty, and being obsessed with delivering the best player experience.
We’re looking forward to hearing from you. It’s always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.