Per Supercell's mission statement, “to create games for as many people as possible that are played for years and remembered forever,” we want to create games that people play and remember for years. Every day, an astounding (and growing) number of players play Supercell's games: Brawl Stars, Clash of Clans, Hay Day, Boom Beach, & Clash Royale, and marketing’s role are to ensure we continue to engage and enrich our current players and encourage new players to join in on this journey.
To make these five games, we've killed dozens along the way. That's because we're obsessed with quality. Our goal, as stated above, is to make the best games that are played by millions, enjoyed for years, and remembered forever. To achieve this goal, we create the best possible teams and give them the freedom and independence that are core to our success. Our culture is based on the idea of having small, independent teams, and they allow us to build and pivot quickly. Such an approach requires everyone on a team to play multiple roles, and Marketers at Supercell are not an exception.
Our team in Seoul is looking for a Regional Marketer who will drive brand and product marketing in Asia, specifically for Japan and Korea markets.
About the Role
You will play a core role in the team that 1) develops and executes the marketing campaign of our live games (Clash of Clans, Clash Royale, Hay Day, and Brawl Stars); 2) prepare for new game launch(es), and provide insights on in-game content, game services, live ops, and industry trends to support the aforementioned.
You are expected to dive deep into our current live games (Clash of Clans, Clash Royale, Hay Day, and Brawl Stars) and be involved with both the planning and execution of marketing campaigns. In doing so, you are expected to take ownership of communication with our internal teams (game developers/designers/artists, data analysts, product/brand/ performance marketers, community managers, marketing artists, etc.) and with our external partners.
Plus, we have several ambitious new projects under development with the aim to be “genre-defining” games. To achieve this goal, you are expected to play a critical role in bringing regional market and player insights to the teams. You are expected to develop and deliver innovative and trendsetting marketing campaigns and strategies that befit the genre-defining nature of the games under development.
We are looking for someone who will dare to take risks and do things differently, from planning to executions, and not be married to traditional ways of marketing.
We are looking for a passionate individual who plays, loves, lives, and breathes games.
Develop, execute, and manage Japan & Korea marketing campaigns for our live games and upcoming new games by collaborating with various internal teams across different functions and external partners.
Execute campaigns and initiatives based on a hypothesis-and-evidence-based approach by executing and verifying your strategy and plans with a logical premise based on market insight and data analysis followed by similar data/results-based post-mortem.
Own and streamline communication and collaboration between internal teams (game developers/designers/artists, data analysts, product/brand/ performance marketers, community managers, marketing artists, etc.) and external partners.
Experiment and take controlled risks to enhance further and build brand equity and awareness in Japan and Korea.
Continue to push to find the right balance of existing traditional marketing channels vs. up-and-coming media, content, and trends.
10+ years of experience in marketing, brand management, or equivalent roles in the gaming, entertainment, IT, or consumer products industry.
Experience in marketing multiple games, products, or services simultaneously.
A strategic mindset to develop a marketing vision. Excellence in execution to bring ideas to life. Not hesitating to get hands dirty, and a strong analytical eye and attention to detail.
Willingness to take risks and drive innovation with the right combination of logic and intuition-based thinking.
Experience in launching a new game or digital product/service in Japan is a plus.
Strong understanding of social media platforms and content such as YouTube, Twitch, TikTok, Instagram, and Twitter; short-form videos, stills, etc.
Outstanding verbal, written, and interpersonal communication skills in English are a must. Fluency or proficiency in Japanese is a plus.
Must be able to travel to Europe, U.S., China, or Japan multiple times a year.
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released five games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars.
To make five games, we've killed dozens along the way. That's because we're obsessed with quality. Our goal is to make the best games – games that are played by millions, enjoyed for years and remembered forever. To achieve this goal, we create the best possible teams and give them the freedom and independence that are core to our success. Read More
You might love it here...
If you love to think, talk, play and make games, Supercell is the place for you. We're made up of proactive, independent teams with the freedom to do what they think is best for their players, our games and the company at large. We know that it takes more than just independence to make great games, so we also take very good care of our people – providing them with the compensation, work environment and resources they need to succeed. Read More
This position is in Seoul, but you're not?
Luckily, moving to Seoul is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to make sure the process is as smooth as possible for you, your family and whoever and whatever you're bringing along.
Interested? Then just apply here
We’re looking forward to hearing from you. It’s always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.