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San Francisco, United States — fulltime

Market Research Lead


It is often easier to see the “what” than to understand the “why.” At Supercell we are passionate about our players and games, so we are committed to building the best mobile games for as many players as possible. This means we are dedicated to understanding not just what makes a game great, but also why. A game that is beloved, and iconic, stands the test of time.

As an experienced market researcher you'll drive the insights that will fuel growth for our existing and future games into the next decade.

You'll work at with iconic games like Clash of Clans, Clash Royale, Brawl Stars, Boom Beach, and Hay Day. Your work will also help our new game teams launch the next global hit game, all this at one of the world’s most respected gaming companies.

The Market Research Lead role will lead game, player, and market research for existing and new games. You will work closely with game and marketing teams to understand their needs, build research roadmaps, recommend methodology, partner with external vendors to conduct research, and extract insights from the work to inform decisions.

The work will include game, player, market, and industry-based research to gain insights on:

  • Business and players’ impact of game features and updates
  • Player segmentation and motivations
  • Concept testing and product-to-market fit for new games
  • Market segmentation, targeting, and positioning
  • Brand/IP awareness and attribute tracking
  • Marketing campaign measurements
  • Industry trends and opportunities
  • Blue ocean opportunity exploration
  • And more…

This role will be critical in building a research foundation and discipline for Supercell that can be fast, nimble, and scale to support global games and launches. You will become the subject matter expert on research for Supercell.


Responsibilities

  • Be the thought leader and own the full discipline of product, player, market, and industry research (design, analyze, synthesize, and distribute insights)
  • Build and lead the internal research function for Supercell from the ground up
  • Collaborate with game teams, data science, and marketing to identify, structure, and prioritize high-priority business, game, and marketing questions that would be addressed by research.
  • Build and recommend appropriate research roadmap, methodology, and execute with partners to arrive at needed insights to drive decision-making.
  • Lead and manage the work of external research partners (e.g. user testing, surveys, and ethnographies)
  • Synthesize key learnings of complex quantitative and qualitative problems into concise, actionable insights for game and marketing teams.
  • Manage and share insights effectively with all the right stakeholders across the company
  • Ensure knowledge sharing and retention of all key learnings
  • Own monthly insights shared out on the mobile games market, players, and other key categories
  • Travel to Helsinki and regional offices to connect with game and marketing teams. Expect up to 25% of travel.


Requirements

  • 10+ years of experience in consumer or market research
  • Expert in research methodologies, survey design, sampling distribution, analysis, and reporting.
  • Expert in crafting research findings into easily understood narratives and actionable insights
  • Extensive knowledge of research partners in the industry
  • Highly experienced in cross-functional team collaboration
  • Proficient in statistical analysis
  • Ability to drive and execute from top to bottom, from strategy to day-to-day execution
  • Ability to design survey and program surveys a plus
  • Knowledge of Qualtrics platform a plus
  • Proactiveness
  • Pragmatic approach to problem-solving
  • Passion for games and experience in mobile video games


Compensation and Benefits

While the salary range based on your background, skills, and experience for this position is $175k – $225k, your financial compensation model also consists of an annual bonus, RSU equity, and 401k. Luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work – to call this the best experience in your professional life. We want you to fully enjoy your time here, so we structure our compensation and benefits to serve this purpose. We start with perceiving you as a human being, not a resource. Read More


About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released five games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars.
To make five games, we've killed dozens along the way. That's because we're obsessed with quality. Our goal is to make the best games – games that are played by millions, enjoyed for years and remembered forever. To achieve this goal, we create the best possible teams and give them the freedom and independence that are core to our success. Read More

You might love it here...
If you love to think, talk, play and make games, Supercell is the place for you. We're made up of proactive, independent teams with the freedom to do what they think is best for their players, our games and the company at large. We know that it takes more than just independence to make great games, so we also take very good care of our people – providing them with the compensation, work environment and resources they need to succeed. Read More

This position is in San Francisco, but you're not?
Luckily, moving to San Francisco is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to make sure the process is as smooth as possible for you, your family and whoever and whatever you're bringing along. 


Interested?
Then just apply here

We’re looking forward to hearing from you. It’s always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.

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