China, Shanghai

Performance Marketing

Supercell wants to create games to last for years to come. Every day, an astounding (and growing) number of people play Supercell's games, Brawl Stars, Clash of Clans, Hay Day, Boom Beach, & Clash Royale. That doesn't necessarily mean they'll be around forever. Our game development teams work non-stop evolving our games and keeping players entertained. The marketing team does the same to bring new players in and to use different media channels to ensure existing players stay engaged.

Supercell's media team endeavors to put our games in front of potential and existing players, like no other mobile games. We started this process over a year ago and have learned, along the way, that certain media placements can connect and delight players and non-players, alike.

We are just getting started and have a ton of stuff we want to try and learn. So if you know your way around media plans, performance marketing, user acquisition, partner management, strategy, and investments across a range of channels, keep reading. If you have a personal passion for games and the vision and commitment to plan and execute Supercell's media buys, then see below and apply!


  • Work with media buyers and others in marketing org to define, launch, and drive critical strategic media operations recommendations for player acquisition, engagement and retention
  • Lead efforts on sophisticated quantitative analyses and that translates data into actionable insights; be willing and able to adjust marketing spend on the fly for best results
  • Lead KPI development and tracking across all performance marketing related functions, measuring campaign and digital spend performance across all channels with external research partners and Supercell’s data(mad) scientists
  • Identify areas of opportunity that can be impacted through our digital and offline channels and create and execute plans to drive impact
  • Design campaigns for acquisition, engagement, and awareness keeping in mind important factors such as media channels, lifecycle of games, seasonality, costs, competition, ROI etc
  • Help develop and optimize our Weixin/Weibo official accounts, websites, app store pages and other channels for each game as a prime channel for acquisition and engagement
  • Analyze and determine key insights from key business drivers, competitive environment, trends and operating metrics
  • Work closely with our Brand team to manage relationships with digital media partners and creative agencies
  • Stay up-to-date on latest developments in the digital media industry and experiment with new creative ideas
  • Must be proactive, resourceful, and demonstrate intellectual curiosity to anticipate business needs
  • Must be comfortable with ambiguity


  • Superior analytical capabilities with strong insight and understanding of how performance marketing works in China across digital and offline channels
  • Talent for synthesizing complex ideas and communicating them in a way others can easily understand
  • Versatile. Ability to thrive in a cross-functional environment while juggling multiple responsibilities
  • Proven track record in Chinese social media marketing (Weixin, Weibo, Toutiao, etc)
  • Has direct experience in mobile and traditional media performance marketing required; experience in brand marketing, and how the two integrate, a big plus
  • Many examples of deriving actionable insight from data (read: must be able to do your own analysis)
  • Entrepreneurial mindset (self-motivated, tenacious, resourceful, no handbook necessary)
  • Excellent English language communication skills, both oral and written
  • Passion for games, the developers who make them, and the players that love them is non-negotiable

About Supercell
We are a mobile game developer based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released five games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale and Brawl Stars.
To make five games, we've killed dozens along the way. That's because we're obsessed with quality. Our goal is to make the best games – games that are played by millions, enjoyed for years and remembered forever. To achieve this goal, we create the best possible teams and give them the freedom and independence that are core to our success.

About Shanghai studio
As Supercell’s first ever international game development studio, the Shanghai studio is one of the most exciting things happening in Supercell and a unique opportunity to join at a relatively early stage to help shape our path. Our vision is to be a world-class international studio, making new global hit games; whilst leveraging the unique advantages of the game development scene in China and broader Asia.

You might love it here...
If you love to think, talk, play and make games, Supercell is the place for you. We're made up of proactive, independent teams with the freedom to do what they think is best for their players, our games and the company at large. We know that it takes more than just independence to make great games, so we also take very good care of our people – providing them with the compensation, work environment and resources they need to succeed. Read More

This position is in Shanghai, but you're not?
Luckily, moving to Shanghai is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to make sure the process is as smooth as possible for you, your family and whoever and whatever you're bringing along. 

Then just apply here

We’re looking forward to hearing from you. It’s always exciting to receive thoughtful applications with more than just a blurry image of a cat. Although we do love cats.

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