Email Marketing Operations Manager

We are seeking an ambitious Email Marketing Manager to join our Media and Operations Team as we continue to drive our growth story forward!

The mission is to cultivate strong player relationships, optimize Email Marketing systems, and working across Supercell with live-ops and product marketing managers to develop effective engagement strategies. Your expertise in managing customer journeys and leveraging data insights could be the key to unlocking our next level of success.

What you’ll do:

• Email Strategy: Contribute to developing and driving long-term, data-driven marketing communication and customer engagement strategy

• Email automation: Work across to create a smooth customer journey by identifying opportunities in email automation

• Targeted marketing campaigns: Own and drive end-to-end (from idea to segmentation to analyzing the results) communication via email

• Continuous A/B testing: Create and follow a plan to continuously test and get learnings to improve your results

• Customer data analysis and segmentation: Analyze customer data and create customer segments to more effectively target marketing communications and campaigns with timely messages that fit the audience

• Reporting and analytics: Monitor and report on the results of Email marketing activities.

• Collaboration with other teams: Working closely with game marketing and Supercell Store teams, tech and other central marketing teams to ensure a consistent player experience and that marketing efforts support business goals.

What you’ll bring:

• Expertise in Email marketing: 4+ years of professional experience in operational CRM, specializing in email marketing and optimizing the customer lifecycle

• Good knowledge of Email and analytics software and tools (Braze and DataBricks are a great plus)

• Data-driven campaign management: You excel at piloting, managing and scaling high-volume, complex automated campaigns. You know exactly what to measure and how to turn data into actionable insights.

• Analytical mindset: You’re not just focus on outcomes – you seek to understand the impact of your work. You’re always looking for insights from testing and eager to apply those learnings to continuously improve future projects.

• Player-centric approach: You’re passionate about understanding our current and future players – their needs, challenges, and how to best connect with them. You’re also excited to experiment with new approaches and embrace fresh ideas to inspire growth.

• Collaborative Team Player: You work well with cross-functional teams to ensure successful implementation of an optimized communication lifecycle.

• Passion for innovation: You stay up to date on digital trends and tech innovations, always keeping the customer’s perspective at the forefront.

Benefits and Compensation
Luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.
We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource. Read More

About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, and Squad Busters.
To make six games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed. Read More

You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.
We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it. Read More

This position is in Helsinki, but you're not?
Luckily, moving to Helsinki is easier than you might think. No matter where you would be moving from, our dedicated people will help you from beginning to end. We're here to ensure the process is as smooth as possible for you, your family and whoever and whatever you bring along. In addition to cats and dogs, we've even relocated a horse. Read More

Not sure if you should apply? 
Do it! You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn about any specific accommodations you might require to fully engage in our recruitment process.

And here's a video about what we do. (Best enjoyed with salmiakki and rye bread)