Entertainment Market Researcher

At Supercell, our games have been downloaded billions of times and are enjoyed by countless players around the world. But we’re building toward something bigger: enduring and beloved global franchises that live not just in games, but across entertainment, partnerships, products, and culture — so that we can ultimately have our games played by as many people as possible and remembered forever.

Our Entertainment & Partnerships (E&P) team is at the forefront of this evolution — expanding the reach and emotional depth of Supercell’s worlds through content, collaborations, and cultural storytelling. From film & television, to Consumer Products and brand partnerships, to platform-scale brand campaigns and immersive live experiences, our ambition is to make our worlds and characters feel vibrant and alive — on store shelves, at the multiplex, and in culture.

We’re seeking an Entertainment Market Researcher to be the cultural and audience insight engine for E&P — fully embedded with the team in Los Angeles and partnering closely with our global Analytics org. You’ll turn audience understanding into creative and partner advantage: shaping partner pitches, informing strategy, and helping to guide creative decisions. 

What You’ll Do

• Franchise & Audience Foundations: build practical audience maps (fans, lapsed, new-to-IP; by region/age) and psychographics that E&P and partners use in pitches and planning

• Partner & Category Enablement: provide category landscapes, brand/talent fit scores, and audience-overlap proof to strengthen sell-in for entertainment, licensing, LBE, and major brand collaborations

• Player Surveys: stand up and run surveys inside and outside our games to capture player preferences (e.g., “rank your favorite shoe brands,” character/feature/creator affinity). Build a reusable question bank, sample by cohort, and partner with Analytics to join survey responses to anonymized telemetry for validation. Turn results into “player proof” one-pagers that guide partner selection, deal positioning, and creative direction

• Creative & Campaign Insight: run rapid qual/quant content testing for trailers, animatics, key art, titles, and casting; provide simple go/no-go thresholds tied to recall, consideration, and talkability. Generate “message maps” (what to say/show, what to avoid) that travel globally or flag where localization is needed

• Measure & Learn: design and run pre/post brand-lift studies around premieres, live experiences, and big collabs; partner with Marketing Analytics to connect survey deltas to player behavior

• Research Ops: own vendor rosters, panels/communities (incl. youth compliance where relevant), study tagging, and an insights library that’s searchable for E&P, Game teams, and partners

• Broader Analytics + Synthesis: partner with our analytics and data teams to create dashboards, aggregated analysis of our player data, and synthesize an overall cohesive view of our players for E&P initiatives

What We’re Looking For

• Background: 10+ years in entertainment insights (studio/streamer) doing audience research, creative testing, etc for tentpoles/series; experience with character / world-driven IP is key. Adjacent experience in gaming insights is a plus, not a must

• Methods: fluency across quant & qual (survey design, segmentation, lift studies, ethnography/IDIs), plus social/cultural listening; comfortable synthesizing into crisp narratives for key stakeholders

• Creator & Culture Savvy: strong intuition for internet culture, creators, fandom communities, and how cultural sparks translate into audience growth and earned media

• Collaborative by Default: thrives in small, high-ownership, cross-functional environments; works seamlessly with colleagues spanning Analytics, Entertainment & Partnerships, Game Teams, Regional Marketing & Comms/PR

• Nice to Have: experience with games and gamers, youth research, global sampling/localization, building reusable research tooling (panels, templates, benchmarks), and data analytics (SQL ,cohort analysis, dashboards, etc).

• What This Role is NOT: performance marketing modeling, media mix modeling, campaign analytics, marketing data science

Work Style & Travel Expectations

• Hybrid in Los Angeles: this role is based out of Los Angeles, with an expectation of being onsite up to 2 days per week to collaborate closely with our Entertainment and Partnerships team, participate in creative working sessions, and connect in-person with partners and peers

• Travel & Work Style: this is a globally connected role. You should be comfortable with both domestic and international travel (10~20%) to meet with Supercell teams in Helsinki and around the world — as well as calls with partner teams in different time zones

Why You’ll Love it Here

• This isn’t just a research role—it’s your chance to be the insight engine behind Supercell’s biggest franchise moments. Embedded with E&P in Los Angeles, you’ll generate the culture and audience insights that power decisions that shape shows, partnerships, live experiences, and how our worlds show up beyond the game. Your work will help guide what we make, who we partner with, and how we measure impact — directly supporting our games and the long-term health of our franchises

• If you’re excited by entertainment, fandom, and turning qual/quant into crisp, high-conviction guidance, you’ll thrive here. You’ll help millions of players and new fans discover and fall in love with our games, worlds, and characters — and see your insights come to life in culture

Benefits and Compensation
While the salary range based on your background, skills, and experience for this position is $156,000 – $234,000, your financial compensation model also consists of an annual bonus, RSU equity, and 401k.

However, luring you in with glitter, glamour, and gems is not what we seek to do. We develop Supercell as an employer for you to do your best work and to call this the best experience in your professional life.

We want you to enjoy your time here fully, so we structure our compensation and benefits to serve this purpose. It starts with perceiving you as a human being, not a resource. Read More

About Supercell
We are a game company based in Helsinki, Finland, with offices in San Francisco, Seoul, Shanghai, and London. Since our launch in 2010, we've released six games globally – Hay Day, Clash of Clans, Boom Beach, Clash Royale, Brawl Stars, Squad Busters, and mo.co.

To make six games, we've killed dozens along the way. That's because we're obsessed with quality. Our mission is to create great games that as many people as possible play for years and that are remembered forever. To achieve this goal, we put together the best possible teams and give them the freedom and independence to succeed. Read More

You Might Love It Here...
If you love games, Supercell is the place for you. We're made up of proactive, independent teams that have the freedom to do what they think is best for their players, our games, and the company.
We know it takes more than trust and independence to make great games, so we also take good care of our people, providing them with the compensation, work environment and resources they need to succeed and have fun while at it. Read More

You Are Not Your Job Title
Working with us means you won’t need to focus on chasing titles or climbing ladders. We’ve decided that our internal job titles don’t include prefixes like senior, junior, principal, or director. Instead, we embrace our non-hierarchical culture, allowing us to concentrate on what truly matters: doing what’s best for our players. Recognition isn’t tied to your job title, nor does your title define the impact you can have.

For hiring purposes, we do use industry-standard job titles to help attract talent. When it comes to public-facing spaces like LinkedIn, we trust and encourage everyone to select a title that feels most appropriate for them. Read More

This position is in Los Angeles, but you're not?
No matter where you are moving from, our dedicated mobility team will support you throughout your move. With our dedicated partners, we're here to ensure the process is as smooth as possible for you and whoever will be joining you - be it family members of the human or animal kind! Read More

Not sure if you should apply? 
Do it! You might feel like you don't tick all the listed requirements with stellar scores. That's fine! We're here to help you succeed. Also, we're happy to learn about any specific accommodations you might require to fully engage in our recruitment process.

And here's a video about what we do. (Best enjoyed with salmiakki and rye bread)